Hypnotherapy The New Approach for Smoking Cessation
In keeping with my New Year’s habit of writing about some of the wrongs with hypnotherapy marketing, I find myself confronting another typical method of marketing hypnotherapy. I came across an article describing hypnotherapy as the new approach to help people stop smoking. This would be fine, except that it is simply not the case.
Hypnotherapy for smoking cessation has been used for well over fifty year, not exactly what I would call new. The use of the terms “New” and “Improved” are words designed to make us question everyone else because clearly they are not doing this new and improved thing. Now, I get the fact that marketing is essential for private practitioners. All I am saying is can we not employ ethics into our marketing. Now, it would be easy to blame practitioners for this, but there is another element to consider.
Ethics are meant to be instilled in student practitioners from the very beginning of their therapeutic lives. At the National College of Hypnosis and Psychotherapy we teach ethics on the first module of stage one, and then again on stage 2 with an ethics paper being one of the methods of assessment in gaining your certificate. Additionally, ethics is again covered in stage 3. Some may say that this is too much, but my view is that you can every have to firm a grounding in ethical practice.