Celebrity Therapist Claims
Well it has been a few weeks since I have had a good old rant in my blog, so I thought I was due. As I was meditating on what to write about today, I considered the number of times I have read the phrase “Celebrity Therapist” or “Hypnotherapist to the Stars” or some such twaddle. I have often wondered whether these monikers were created by the newspapers which publish articles of such persons or whether it it the therapist him/herself who makes these claims.
So I decided to have a look, and how disappointed I was to see that actually it is the therapists in questions who foster these ridiculous claims. One even being so crass as to say he is an advisor to royalty. Something I have noticed as well, when you look into these “Celebrity Therapists” they never seem to discuss their qualifications, or as I suspect, the lack of same.
Now, I realise that marketing is important in a therapist’s survival. Hell, I have been teaching practice building since the early 1990’s. However, my presentations have always stressed the need to be ethical to be successful. Using celebrity as a means of implying excellence is not, in my opinion, ethical. Celebrity is all around us, and there seems to be an insatiable need to be a celebrity, now it appears that some therapists are jumping on the celebrity bandwagon. All I can say is…….sigh!